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The unexpected coronavirus pandemic effect: smartphones get cheaper

First the flagships will become more available, and then the models will become cheaper and simpler.


Interesting data shared by the source: many Chinese companies are preparing to reduce the cost of their smartphones. And it all started with the iPhone: due to low demand on the background of the pandemic Apple had to reduce the cost of their smartphones. Thus, the iPhone 11 Pro Max became more affordable by $225.


According to Pan Jiutang, a partner in Xiaomi's Industrial Investment Department, the COVID-19 pandemic had a significant impact on the market of top smartphones in Europe and America. In addition, he said that lower prices for the iPhone will cause further price reductions for Chinese models with 4G support. The current trend is to replace the usual smartphone with a model with support for 5G, which is facilitated not only by a noticeably expanded offer, but also by the expansion of coverage. Accordingly, demand is shifting from LTE models to 5G models, and if manufacturers are not ready to attract customers at a price, they will simply lose the customer.

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