Pandemic - Universal Studios brings all movie premieres online

Universal Studios announced that starting March 20, all of its latest movie releases, including The Invisible Man, Hunt and Emma, ​​will be transferred online for $ 20 per view. Box office over the past weekend has shown the worst results since 1995, and ahead of the looming mass closure of movie theaters in quarantine throughout the United States. But how to return the money spent on the production of films when all viewers are sitting at home?

Access to films will be provided through various platforms, and for some film products, including the new hit “Trolls. World tour ”, the release will take place directly online. Although the price tag of $ 20 is not even for a personal copy, but only for viewing - it is five times more expensive than a similar service on Amazon, iTunes and other digital retailers, for Hollywood it is a gesture of amazing generosity. Or a desperate attempt to minimize losses in an acute industrial crisis caused by a pandemic.

To understand the scale, here is the information from the Digital Entertainment Group report: in 2019, global distribution generated $ 42.5 billion in revenue for film companies, and sales of digital and physical copies of films in total, only $ 9.3 billion. The difference is enormous and attempts by Universal Studios are at least partially compensate for lost profits are understandable.

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